Mostly the aim of a renovation or refurbishment is to benefit a business in some way. Usually, this involves increasing sales – either through augmented footfall, improved overall impression, or a combination of both. Ultimately a shopfront or exterior design scheme should be completed with business objectives in mind – but how can this be achieved? What types of key elements need to be present to achieve a positive effect overall? Here we explore five innovative ways to increase footfall.
Coincide your project with a company rebrand
This is a good idea for a number of reasons. Firstly it reduces the likelihood of inconvenient expense at a later date to update your exterior to fit your new branding. But it also gives you the opportunity to really make an event out of the two combined efforts. This catches the eye of potential and existing customers, whilst demonstrating that you are constantly investing in your brand and moving forward.
Do something different
Don’t be afraid to stand out from the crowd. It’s easy to blend in when you’re placed in a high street environment – so assess the businesses around you and be unique. Use a colour that no one else is incorporating, try new things, break the mould.
Tap into client perception
It’s incredibly important that your new design scheme speaks to your customers in a positive way. With this in mind why not complete a short market research survey of your best current customers, asking them what they thing of your current appearance? This will give you a good idea of what your next best customer needs to see to convince them to walk through your door.
Use new materials
Often businesses are afraid to go bold and eye-catching with unusual materials. Yet this always creates a buzz – even if the overall finish is controversial. In turn, this point of difference drives footfall and could even get your business featured in local press.
Keep it up
Make sure you’re making the most of your refurbishment by matching it on the inside, too. This means changing window displays regularly and refreshing tired stock. You should also ensure that maintenance and upkeep of cleaning and repair works are scheduled at set intervals.