How Could Better Doors Benefit Your Business?

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Entry points are an important aspect of a shop front or business front anatomy. This is where customers are first introduced to your company – and they need to feel invited and welcomed in. Although a door might seem like a comparatively insignificant element when considering an exterior design and installation, its design and placement is in fact crucial. In this post we explore various types of doors and how their individual features can offer benefits for particular types of businesses and properties.


Glass is becoming an increasingly popular door material for commercial premises. Where once glass featured as only a small part of a door, now entry points blend seamlessly with the rest of a frontage. Previously glass wouldn’t have been an economic choice – as swathes of glass can result in an interior becoming very hot or too cold and draughty. Toughened, reinforced glass products may only need to be single-glazed, some featuring protective coatings to help with insulation. Doors made from glass can be automatic, swing or circular – as new types of glass can be light and are not always heavy and difficult to move.

From a customer perspective glass is a very attractive material. Glass enables them to view stock and displays easily – and it allows you as a business to show off your goods and explain what you’re all about before they’ve even set foot inside. Glass lets light pour in and illuminate stock – brightening and opening up previously dingy spaces. It’s also possible to add stickers and frosting to windows to brand them temporarily or permanently and further reinforce your identity for passers-by.

Bi-fold and powder coating

Bi-fold doors are also being chosen more often by businesses with larger premises who have outdoor space they’d like to use. Bi-fold doors allow interior and exterior to flow together, combining the inside with the outside, merging the two areas to create greater space. This makes them ideal for properties with a hospitality purposes (including restaurants, cafes, pubs bars and hotels) and retailers such as garden centres. Despite their versatile nature, these are solid structures which keep the elements out and heat in when closed, and easily slide open and shut in a concertina or flush movement.

Accessibility is key

It’s easy to only consider the appearance of a door (and a scheme overall), neglecting to think about accessibility. This doesn’t just concern individuals who are disabled – as a door which is uninviting, difficult to use or hard to find will be off-putting for all visitors.

Accessibility needs to be factored in and new laws stipulate that commercial properties must cater for individuals with reduced mobility wherever possible. It’s also important to remember that doors should be easily identifiable for the visually impaired – this is especially important when installing glass doors as above.

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