Your shop front literally your window onto the world. The design and way you manage your shop front speaks volumes about the value that is within. This is why it’s imperative to make the most of the opportunity your shop front design represents.
Many shop owners struggle with getting the design perfect. And the amount of variables can be very confusing, such as glass, branding, lighting and even interior set up.
Luckily, there are some tips that can help create the perfect shop front design to help take your window shopping to the next level.
Glass Makes All The Difference
The most important aspect of your shop front is the window. Which it’s why getting the glass right is so important.
You may not think that people would notice the difference between low quality and high quality glass, but the when you look through, it is extremely noticeable subconsciously. Glass comes in many different forms, which is why it is important to pick out glass that is not only suitable for your brand and products, but will also blend in well with the overall structure of the shopping centre.
It’s important to get a professional opinion on the most appropriate product for your shop.
The Value of Light
The better quality your window glass, the more opportunity you have to make use of light to your advantage. The goal is to have the perfect balance of natural light flowing in from outside, as well as a welcoming bright light from the interior.
Everything from the density of the glass to the positioning and tint can significantly change how people outside perceive the interior of your store. Likewise the lighting you use within the shop front area can significantly affect how in-store shoppers feel when inside.
You might want to consider using coloured lights that match your brand, or add to the overall ambience of the interior. Lighting makes or breaks how products look, so make sure you have put plenty of thought into this.
Don’t Forget The Threshold
The entrance area to your shop is sometimes called “decompression zone” because it’s often the first space customers see or interact with when they enter your premises.
It’s important to pay attention to this area, and help your customers make the transition from the outside world into inside your store.
But a good threshold also looks inviting from the outside, especially when looked at from some high quality and clean windows.
This makes your threshold as big a part of your shop front design as anything else. If it’s good enough it can lure the buyer into your shop before they even understand why, because you have managed to spark their curiosity. It can also be the area that allows customers to make a snap judgement on your store – whether you are the right place for them to shop, so think through your clientele and who you want to be enticing inside.
Install an Aluminium Shop Front
At SRL Ltd we are proud to offer a range of services, including supply-only and the supply and fitting of shop fronts and aluminium shop fronts.
Available in a wide variety of colours and styles, our aluminium shop fronts can be manufactured with both manual or automatic doors. All of our doors are available with swing, sliding or bi-folding operation to suit your needs and your budget.
The aluminium shop fronts supplied by SRL are all designed specifically to meet the needs of commercial ground floor treatment. The raw material of Aluminium is ideal for shop fronts, windows and doors because of its durability and resilience, allied with its lightweight nature.
Aluminium is also corrosion resistant which makes it long- lasting and able to withstand all manner of weather conditions.
SRL Aluminium shop fronts also come with the ability to add a surface treatment, such as powder coating and anodising which can improve weather resistance even further.
Your Shop Front Matters
What matters the most is how coordinated your shop’s atmosphere seems. This includes all the details big or small, including your lighting, fixtures, colours and displays. They all need to come together perfectly to make your customers want to come in and shop.
Put yourself into the shoes of your customers and visualise what they are looking to see when they walk past your shop. Give your shoppers a story, and try to make them feel how you want them to feel.
Categorised in: Shop Fronts